Cristina Constandache
Opinion
20 February 2019
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Influencer marketing is increasingly recognised as a key channel for boosting brand affinity, engagement and sales. Many brands focus on finding influencers that match its own brand values – as can be seen from hastily cancelled contracts when those values are compromised by said influencers. What is often over-looked is building partnerships that are mutually beneficial for influencers and brands – extending reach and building stronger relationships with the audience for both parties.
